Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
讓網站有著清晰的結構和文本鏈接，所有的頁面至少要有一個靜態文本鏈接入口
批注：盡量不要用圖片和javascript
Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.
為用戶提供一個站點地圖：轉向網站的重要部分。如果站點地圖頁面超過100個鏈接，則需要將頁面分成多個頁面。
批注：索引頁不要超過100個鏈接：SPIDER只考慮頁面中頭100個鏈接
Create a useful, information-rich site and write pages that clearly and accurately describe your content.
用一些有用的，信息量豐富的站點，清晰并正確的描述你的信息。
Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
想像用戶可能用來找到你的關鍵詞，并保證這些關鍵詞在網站中出現。
批注：少用“最大”，“最好”之類的形容詞，用用戶最關心的詞，比如：下載，歌星名字，而不是一些抽象名詞。
Try to use text instead of images to display important names, content, or links. The Google crawler doesn''''t recognize text contained in images.
盡可能使用文本，而不是圖片顯示重要的名稱，內容和鏈接。GOOGLE的機器人不認識圖片中的文字。
Make sure that your TITLE and ALT tags are descriptive and accurate.
保證：頁面的TITLE和ALT標記正確的精確描述
Check for broken links and correct HTML.
檢查壞鏈并修正這些HTML錯誤。
If you decide to use dynamic pages (i.e., the URL contains a ''''?'''' character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them small.
如果你打算使用動態頁面：鏈接中包含"?"，必須了解：并非所有的搜索引擎的機器人能想對待靜態頁面一樣對待動態頁面，保持動態頁面的參數盡可能的少也會很有幫助。
Keep the links on a given page to a reasonable number (fewer than 100).
讓一個頁面中的鏈接少于100個。
批注：用lynx -dump 可以模擬從robot角度看到的頁面。其最后有鏈接統計
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